When I’m getting ready to go out for the day or night, I plan my outfits. I think about the entire look — outfit to shoes to of course, my handbag! I assume most women also do this. For my day looks I generally use a purse. But at night, when I’m going out for drinks or dinner, or if I just don’t want to carry a heavy purse, I need that perfect clutch!
(THE FROSTY — CHAMPAGNE & IVORY — BEST SELLER — AVAILABLE @ DASH BOUTIQUES, ETC.)
The beauty & brains behind ashlyn’d were too in search of the perfect evening bags and clutches. The ladies felt there was a lack of unique and affordable options in the marketplace. And with that, the brand was launched, almost a year ago, January 2013. Meet the ashlyn’d team:
Ashlee Nik — CEO & Designer; LA Native; fashion background experience from work @ J.Brand Jeans, etc.
Denise Lewinstein Victoria Kochamba
Charlotte Anheier — Chief Marketing Officer
The overall concepts behind the brand are to “expect the unexpected” and to create bags that are unique and whimsical in nature. Also within the various collections are nature-oriented or inspired themes. With this concept, the idea was to create clutches that looked like marble, granite, wood, etc. Acrylics and exotic woods with custom finishes were used to achieve these looks. During this process, Ashlee came up with the idea of creating a “snow-globe” effect, using translucent acrylic filled with colored sand that floated. This later led to entire collection of bags filled with pearls, crystals, and much more. All of these concepts & processes lead to clutches that are both very fashionable and of course, unique! Learn more about the ashlyn’d brand here. (Twilight — pictured below)
The ladies are also focused on construction — using quality handcrafted goods & maintaining quality control. The whole manufacturing process is completed in Los Angeles, even the artwork, which is coordinated with LA based artists. Each bag is made with key features that every woman will appreciate — space & affordability. Each clutch has the room to fit all your necessities — phone, lipstick, credit card, ID, and much more! It was also very important to the ashlyn’d team that the clutches are reasonably priced. Big designer brand clutches, very similar to ashlyn’d, can run you anywhere from $500 to quadruple digits. The range for ashlyn’d clutches are mid $300s – mid $400s.
Best-Sellers: The Honor Roll; also Pandi & Goldy, sold nationwide @ LF Stores
There is a large list of boutiques and stores where ashlyn’d clutches can be purchased. You can email Charlotte at firstname.lastname@example.org to locate a retailer near you! There are also international locations. But I know I have lots of readers in Cali, NYC, & my home-state, NC, so I’m looking out for all of you!
- NYC — 3NY; Charlotte Brody; American Two Shot; Baron de Limoges; Dash Boutique; Breeze in Brooklyn; Faym Accessories; I Found a Secret in Brooklyn; Patricia Field; Peipers + Kojen; Rachel Rodin; Two Girls; Vivaldi Boutique; Wink;
- Cali — Dash in LA; Beckley Boutiques in LA; FIDM Museum; Kyle by Alene Too in Beverly Hills; The Grocery Store in San Francisco; Samira 13 in West Hollywood; W Hotels in Hollywood;
- NC — Fresh Boutique in Charlotte; Gazebo in Winston-Salem;
(Sally, new for 2014, available in stores late Feb. 2014)
ashlyn’d has received a lot of great press during it’s 1-year duration. Many magazines and publications have featured the clutches. And also many celebs have chosen to complete their looks with an ashlyn’d clutch.
- Afisha Magazine
- Fashion Tribune
- Celebs — Maria Menounos; Shaun Robinson; Emily Deschanel; Jenna Ushkowitz; Hayden Panettiere; Rose McGowan; Crystal Reed; Debby Ryan — Just to name a few!!
Make sure to contact ashlyn’d if you have any questions or if you’ve seen a clutch that you like! You can also learn more about ashlyn’d and keep updated by Liking on Facebook, Following on Twitter, Liking on Instagram, or Pinning on Pinterest! And just for fun here are a few more images of the fun and fashionable ashlyn’d clutches!!
Charlotte (astroturf w/ spider on top) & Blossom
Abby & Shelly
Teddy — new for 2014, available in stores late Feb. 2014
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