So for this Wednesday, this #WCW, I am dedicating it, fashionably speaking, to the ever–talented, extremely gorgeous, forever fashionista Lauren Conrad, aka LC. I have been a fan of this lady ever since her reality days on Laguna Beach and The Hills. At first, I was always captivated by her own sense of personal style. Literally any outfit I would spot her in, I would want!
As soon as learned of her design work though, I knew I would be hooked on her own creations as well. So whether it is LC’s higher-end line in that of Paper Crown, or her more RTW pieces thru her exclusive line with Kohls, I have been and forever will be a fan.
Her collection with Paper Crown is for those who want to have fun…and look lovely while doing so. Lauren Conrad’s designs are a modern take on classic style, with an emphasis on fabric fit to create staples for the contemporary women’s closet.
The collection is composed of romantic dresses, feminine blouses, chic day wear, and tailored basics. The result: an understated elegance that is both effortless and sophisticated. There are even bridal pieces now with LC’s bridesmaid dress collection.
It was founded in 2010 by Lauren Conrad & Maura McManus. Now on its impressive 17th collection, the line shows 5 seasons and 6 to 8 deliveries a year, completely designed by Conrad. Her love of fanciful design elements that transcend the boundaries of everyday fashion are beloved by customers & fans alike.The paper crown brand continues to grow, while maintaining an aesthetic that is fresh and forward with a feminine charm.
LC also has a lifestyle blog, encompassing decorating, crafting, fashion, and more! Lauren has added “best selling author” to her resume after signing multiple book deals with Harper Collins. Lauren’s first novel, “L.A. Candy” debuted #1 on the New York Times Best Seller List for over a month. Since releasing this first best seller, Lauren has released “Sweet Little Lies,” “Sugar and Spice,” “Lauren Conrad Style” and “Lauren Conrad Beauty,” all of which have topped best seller lists. Lauren then signed another book deal for series titled “The Fame Game,” penning her final books titled “Starstruck” and “Infamous.”
As if this lady was not already multi-faceted enough, Lauren has also teamed up with BlueAvocado, a sustainable lifestyle products company on a mission to inspire millions to reduce their ecological footprint with “cool products for a hot planet.” Lauren has since designed two eco-collections for BlueAvocado, which include stylish prints and new products that expand the company’s food-on-the-go product portfolio to include home storage, travel and cosmetic accessories.
Clearly I’m a fan and I hope to in the future read more of LC’s books, own more of her pieces, and maybe, just maybe, attend a fashion show or presentation of hers!