CuteCircuit — Technology Couture

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With interactive textiles and intelligent microfibers, CuteCircuit is the marriage between couture and technology. The designer for the brand, Francesca Rosella, brought a childhood dream to life with launching this stylish label alongside her partner, CEO Ryan Genz. It was another dream come true with presenting the brand’s S/S 2015 collection, during MBFW, located at The Hudson Hotel.

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Set to upbeat pop music, the models strutted down a neon-orange “circuit” runway while the metallic fabric of their high-low dresses, maxi skirts, and satin robes flowed behind them. There was a great fit and flare aspect. With that, women of many different sizes could don these pieces and feel fashion forward.

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Shades of blue, orange, and gold are this season’s colors, coupled with basics in black & white.

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Stage lights illuminated the runway with rays of cobalt and orange while models donned electric blue eyeshadow and orange acrylic nails to complement.

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Technological garments and accessories are what truly stole the show. Clutches spelled out “LOVE” in scrolling LED letters while dresses embedded with movement sensors beamed in a rainbow palette and sporty jackets glowed with luminescent lapels and linings. The beaming technology, the intricate details of a given look, were very stunning, appealing, and eye-catching!

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The pieces are meant to partner with a mobile app that CuteCircuit created, which allows the wearer to change the features of the garment with the push of a button. This aspect increases wearability, as the garment functions to change day by day with the wearer’s wish or again, simply the click of a button!

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This spring/summer 2015 collection encompassed many options — evening attire, flirty daytime numbers and outerwear. There was even swimwear!

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Fashion is often linked to other industries, technology, automobiles, etc. Fashion and technology, as seen here, are a perfect marriage. Being fashion forward, innovative, and modern are great aspects for any designer and brand to have. Rosella is offering such a great service to CuteCircuit with this futuristic thinking — GREAT WORK IS THE CLEAR RESULT!

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