For F/W 2015, Ready to Fish aspired to create a collection “that summarizes what we feel is the essence of Ready to Fish.” This presentation occurred during MBFW at Lincoln Center, Salon. There are some stunning pieces of RTW in this collection. Pieces that range from wardrobe basics to more upscale, chic looks that would fit perfectly for a burgeoning fashionista!
Un-related to any specific theme or inspiration, the brand started with a blank canvas to present a collection that reads like a sketchbook, and a compendium of the Ready to Fish style. It was important for them to capture the sketch-like quality of the unfinished, leaving room for both the brand’s own and customers’ imagination and interpretation. There is a minimalistic quality about this collection, leaving room for a customer to style and accessorize any given look.
As a metaphor for this collation of ideas, Ready to Fish made use of classic marble prints, adorning sketchbooks, and archive folders that will prove instantly recognizable to everyone. The collection also emphasizes the idea that many archetypes that inspired us belong to the public domain, and that the use of codes, references verses our own interpretations and developments are at constant play throughout the design process.
The designer behind Ready to Fish is Dutch fashion designer Ilja. Following the success of her couture line, Ilja decided to transform the same nature and attributes of ILJA into more wearable, everyday designs. The prêt-a-porter line, Ready to Fish, was introduced in 2006, translating a consistent innovative approach of artistic expressions as ILJA does. In December 2013, Ready to Fish by Ilja was introduced.
A core vision for the brand is to give women all over the world the opportunity to indulge themselves with beautiful fashion and lifestyle products, is applied. This vision is put into practice through the mission of creating true, optimal product engagement and innovation in all operations. This is all combined with the development of a strong brand portfolio that offers a valuable consumer experience and promotes long-term loyalty. To ensure the values of high standard design and quality of both labels, the finest fabrics are selected, all details of production are meticulously monitored, and a close watch is kept on current trends.
Celebs and special guests in attendance were actress Stassi Schroeder, Miss NY Jilian Tapper, Elizabeth Savetsky, Designer Erin Erickson, WWD Fashion Market Editor Kristi Garced, & Designer Erin Dana