My 1st day of NYFW was all about Epson’s fashion extravaganza – 33 looks, 11 designers, fusing technology with fashion. The presentation featured new cutting edge fabric printing and design technology donated by the global leader in image printing technology, Epson. Fashion designer and Project Runway season 9 alum Kimberly Goldson hosted the event alongside Epson.
The two-hour presentation was held at Industria Superstudios, displaying interactive design interface monitors, a special art projection installation, and a LiquiFusionIV vitamin drip bar, alongside new digital techniques for fabric printing and pattern making from Epson’s SureColor F-Series printers (the latest in a line of digital dye-sublimation printers for textiles).
Designers hailed from both the US and Latin America — Pilar Briceño of Colombia, Dual of Costa Rica, Ay Not Dead of Argentina, Moah Saldaña of Peru, Marco Antonio Farías of Chile, Elisa Guillén of Ecuador, Pineda Covalin of Mexico, ESOSA of the US East Coast, Mariana Morrell of Brazil, Leonor Silva of the Caribbean (Venezuela/Miami), and Maggie Barry of California.
Epson used this event to show the world just some of the possibilities of its new Epson SureColor F-Series printer. According to its press release, the “F” stands for Fashion Forward. Now more than ever fashion designers are using computer technology to assist with the creation of their garments. Each designer contributed three outfits of mostly womenswear with some menswear, using the Epson printer to print the colors and patterns right onto the fabrics.
Ay Not Dead
Marc Antonio Farias
According to Alejandro Ordonez, Epson regional marketing and communications manager of Latin America, this product reinvents the dye-sublimation by introducing digital printing of images which dry instantly for quick transfer directly onto fabric. That allows designers to do test runs and produce samples in-house with the click of a mouse.
Special celeb guests in attendance included The Misshapes, Analeigh Tipton (Mississippi Grind), Jessica Stroup (The Following), Lilla Crawford (Into the Woods), Julie Henderson (Sports Illustrated), Kira Dikhtyar (ANTM), and Cory Kennedy.